【案例名称】Amazon.com--1994-2000

【作者】Lynda M. Applegate, Meredith Collura

【页数】44

【格式】PDF

【语言】英语

【出版日期】2000年9月14日

【修订日期】2002年11月22日

【学科】管理学 (General Management)

【案例编号】801194-PDF-ENG

【来源】Harvard Business School

【网页】http://cb.hbsp.harvard.edu/cb/product/801194-PDF-ENG

【简介】

Enables a thorough analysis of Amazon.com and the company's value proposition, in terms of its business concept, digital business capabilities, and community and shareholder value. Examines the company's complex set of business models and web of business relationships, as well as Amazon's plan to monetize (generate revenues and earnings through) its assets. A rewritten version of an earlier case.

【学习目标】

To enable students and executives to analyze firm performance and value in a highly uncertain, rapidly growing business environment.

【涉及课题】

Business models

【背景】

    * Geographic: United States
    * Industry: E-commerce
    * Industry: Internet services
    * Industry: Retail trade
    * Company Employee Count: 200
    * Company Revenue: $3 billion revenues
    * Event Year Begin: 2000
    * Event Year End: 2000

【下载】

http://www.mbabbs.com/thread-234-1-1.html