【案例名称】Club Med (A)

【作者】Christopher W.L. Hart, Dan Arczynski, Dan Maher  

【页数】21

【格式】PDF

【语言】英语

【出版日期】1986年12月8日

【修正日期】1990年11月15日

【学科】管理业务 (Service Management)

【案例编号】687046-PDF-ENG

【来源】HBS Premier Case Collection

【网页】http://cb.hbsp.harvard.edu/cb/product/687046-PDF-ENG

【简介】

The rapidly growing American subsidiary of an international resort company seeks to identify the factors underlying its success. The case describes the forces that shape the industry's structure, raising the issue of where it is possible for Club Med to establish a sustainable competitive advantage. Classic sources of competitive advantage are dealt with, leading to the role of corporate culture in creating a sustainable competitive advantage. The case also focuses on service quality from the standpoint of customer dissatisfaction and its associated costs.

【涉及课题】

Competition; Industry analysis; International business; Market planning strategy; Operations research; Organizational culture; Quality control

【背景】

    * Industry: Arts, entertainment & sports
    * Industry: Hotels
    * Company Revenue: $280 million sales
    * Event Year Begin: 1986
    * Event Year End: 1986

【下载】

http://www.mbabbs.com/thread-450-1-1.html