【案例名称】Southwest Airlines 2002: An Industry Under Siege

【作者】James L. Heskett

【页数】24

【格式】PDF

【语言】英语

【出版日期】2003年3月11日

【修正日期】2003年1月23日

【学科】管理业务 (Service Management)

【案例编号】803133-PDF-ENG

【来源】HBS Premier Case Collection

【网页】http://cb.hbsp.harvard.edu/cb/product/803133-PDF-ENG

【简介】

The company's management is faced with long-term questions regarding the rate and manner of growth in the wake of the 9/11 attacks and general industry malaise.

【学习目标】

To understand ways of achieving and maintaining both a differentiated and a low-cost service offering.

【涉及课题】

Competition; Organizational culture; Service management

【背景】

    * Geographic: United States
    * Industry: Airlines
    * Company Employee Count: 35,000
    * Company Revenue: $4 billion revenues
    * Event Year Begin: 2002
    * Event Year End: 2002

【下载】

http://www.mbabbs.com/thread-457-1-1.html