【案例名称】JetBlue Airways: Starting from Scratch

【作者】Frances X. Frei, Hanna Rodriguez-Farrar

【页数】20

【格式】PDF

【语言】英语

【出版日期】2001年2月10日

【修正日期】2001年10月29日

【学科】管理业务 (Service Management)

【案例编号】801354-PDF-ENG

【来源】HBS Premier Case Collection

【网页】http://cb.hbsp.harvard.edu/cb/product/801354-PDF-ENG

【简介】

JetBlue Airways shows how an entrepreneurial venture is able to use human resource management, specifically a values-centered approach to managing people, as a source of competitive advantage. The major challenge faced by Ann Rhoades is to grow this people-centered organization at a rapid rate, while retaining high standards for employee selection and maintaining a small company culture.

【学习目标】

To consider the role of human resource management, leadership, and values in a start-up venture, and to address the tension between a strong organizational culture and rapid growth.

【涉及课题】

Entrepreneurship; Human resource management; Organizational culture; Recruitment; Unionization; Values; Venture capital

【背景】

    * Geographic: New York
    * Industry: Airlines
    * Company Employee Count: 950
    * Event Year Begin: 2000
    * Event Year End: 2000

【下载】

http://www.mbabbs.com/thread-455-1-1.html