【案例名称】James Burke: A Career in American Business (A)

【作者】Richard S. Tedlow, Wendy K. Smith

【页数】25

【格式】PDF

【语言】英语

【出版日期】1989年4月20日

【修订日期】2005年10月20日

【学科】公共关系 (Business & Government Relations)

【案例编号】389177-PDF-ENG

【来源】HBS Premier Case Collection

【网页】http://cb.hbsp.harvard.edu/cb/product/389177-PDF-ENG

【简介】

Presents an historical overview of the professional career of James E. Burke, chairman and CEO of Johnson & Johnson. Examines the corporation's handling of three major occurrences--the Tylenol poisonings in 1982 and 1986 and the acquisition and subsequent sale of Technicare, a maker of diagnostic imaging equipment.

【学习目标】

N/A

【涉及课题】

Advertising strategy; Business ethics; Business history; Crisis management; Marketing strategy

【背景】

    * Geographic: United States
    * Industry: Health care services
    * Industry: Pharmaceuticals
    * Event Year Begin: 1949
    * Event Year End: 1989

【下载】

http://www.mbabbs.com/thread-2-1-2.html