【案例名称】James Burke: A Career in American Business (B)

【作者】Richard S. Tedlow, Wendy K. Smith

【页数】18

【格式】PDF

【语言】英语

【出版日期】1989年8月31日

【修订日期】2005年10月20日

【学科】公共关系 (Business & Government Relations)

【案例编号】390030-PDF-ENG

【来源】HBS Premier Case Collection

【网页】http://cb.hbsp.harvard.edu/cb/product/390030-PDF-ENG

【简介】

Covers the history of Tylenol from the autumn of 1982 through the second tampering incident in February 1986. Also deals with other developments in the history of Johnson & Johnson, especially the acquisition and divestiture of Technicare.

【涉及课题】

Advertising strategy; Business ethics; Business history; Crisis management; Marketing strategy

【背景】

    * Geographic: United States
    * Industry: Health care services
    * Industry: Pharmaceuticals
    * Event Year Begin: 1949
    * Event Year End: 1989

【下载】

http://www.mbabbs.com/thread-3-1-2.html