【案例名称】Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A)

【作者】David B. Yoffie, Eric J. Vayle

【页数】20

【格式】PDF

【语言】英语

【出版日期】1991年5月30日

【修订日期】1993年10月27日

【学科】公共关系 (Business & Government Relations)

【案例编号】391106-PDF-ENG

【来源】HBS Premier Case Collection

【网页】http://cb.hbsp.harvard.edu/cb/product/391106-PDF-ENG

【简介】

Describes the competitive situation that has arisen in the commercial aircraft manufacturing industry since Airbus entered in 1970. Having overtaken McDonnell Douglas for second place, Airbus announces plans to challenge market leader Boeing's last pocket of dominance. Industry and government officials have long complained about assistance that Airbus receives from its governments, and this new challenge threatens to spark a new battle between the governments. Pushes students to examine issues facing industry players--high risk, long-term investments; technological change; intense selling competition--and issues facing their national governments--fair vs. unfair trade; important national industries--in a highly visible time frame for players and governments.

【涉及课题】

Business & government relations; EC single market; International business

【背景】

    * Geographic: Europe
    * Geographic: United States
    * Industry: Aircraft
    * Industry: Transportation
    * Company Revenue: $20 billion revenues

【下载】

http://www.mbabbs.com/thread-9-1-2.html