【案例名称】Hitting the Wall: Nike and International Labor Practices

【作者】Debora L. Spar, Jennifer Burns

【页数】23

【格式】PDF

【语言】英语

【出版日期】2000年1月19日

【修订日期】2002年9月6日

【学科】公共关系 (Business & Government Relations)

【案例编号】700047-PDF-ENG

【来源】HBS Premier Case Collection

【网页】http://cb.hbsp.harvard.edu/cb/product/700047-PDF-ENG

【简介】

In the mid-1990s Nike, one of the world's most successful footwear companies, is hit by a spate of alarmingly bad publicity. After years of high-profile media attention as the company that can "just do it," Nike is suddenly being portrayed as a firm that relies on low-cost, exploited labor in its overseas plants. Nike officials vigorously deny the charges, claiming that Nike has no control over the independent contractors who manufacture Nike shoes. But the activists will not retreat. Eventually, Nike must learn to deal with the activists' claims and with the tangle of conflicting data that surrounds the concept of a "fair" or "living" wage.

【学习目标】

To stimulate debate about appropriate wages in developing countries and the role of activists in affecting company decisions.

【涉及课题】

Activists; Business & government relations; Business ethics; Developing countries; International operations; Labor relations; Wages & salaries; Working conditions

【背景】

    * Geographic: Indonesia
    * Geographic: United States
    * Geographic: Vietnam
    * Industry: Footwear
    * Industry: Sporting goods & equipment
    * Company Employee Count: 16,000
    * Company Revenue: $9 billion revenues
    * Event Year Begin: 1991
    * Event Year End: 1999

【下载】

http://www.mbabbs.com/thread-289-1-2.html