【案例名称】American Airlines, Inc.: Revenue Management

【作者】Anirudh Dhebar, Adam Brandenburger

【页数】13

【格式】PDF

【语言】英语

【出版日期】1989年7月31日

【修订日期】1993年6月16日

【学科】谈判 (Negotiation)

【案例编号】190029-PDF-ENG

【来源】HBS Premier Case Collection

【网页】http://cb.hbsp.harvard.edu/cb/product/190029-PDF-ENG

【简介】

Begins with a description of the elements of post-deregulation competition in the commercial airline industry. This should facilitate a discussion of the use of quantitative methods to support a broad range of tactical and strategic airline decisions. The principal thrust of the case is on revenue management. First, there is a description of the principal pricing concepts, followed by two examples of pricing decisions facing American. Next, there is a discussion of the basic yield management concepts and comments on the challenges in their implementation. Finally, there is a brief write-up on the structure and future of the revenue management organization.

【涉及课题】

Quantitative analysis; Strategy

【背景】

    * Geographic: Texas
    * Industry: Airlines
    * Company Revenue: $8.55 billion sales
    * Event Year Begin: 1988
    * Event Year End: 1988

【下载】

http://www.mbabbs.com/thread-258-1-2.html