【案例名称】Colonial Broadcasting Co.

【作者】George Wu

【页数】9

【格式】PDF

【语言】英语

【出版日期】1993年11月22日

【修订日期】1993年11月22日

【学科】谈判 (Negotiation)

【案例编号】894011-PDF-ENG

【来源】HBS Premier Case Collection

【网页】http://cb.hbsp.harvard.edu/cb/product/894011-PDF-ENG

【简介】

Colonial Broadcasting, a major American television network, must determine whether fact-based television movies garner higher Nielsen ratings than movies based on fictional concepts. Furthermore, the network must decide whether to accept a fixed-fee advertising contract or a sliding-scale contract.

【学习目标】

To illustrate how regression can be used to determine the relative merits of two different types of television movies and for evaluating two different advertising contracts.

【涉及课题】

Decision making; Forecasting; Quantitative analysis; Regression analysis; Statistical analysis

【背景】

    * Industry: Arts, entertainment & sports

【下载】

http://www.mbabbs.com/thread-275-1-1.html