基于可持续品牌和创新管理绿色品牌的成功因素和测量
Lecture Note on Green Branding Success Factors and Instruments for Sustainable Brand and Innovation Management(某国际知名大学（TOP100)教学讲义，以研讨的教学方式与学生互动，然而，导师略去了前2章的Reference, 没有开展研讨互动）

基于可持续品牌和创新管理绿色品牌的成功因素和测量
Lecture Note on Green Branding Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management



教学参考用书Textbook：
Oliver Errichiello, Arnd Zschiesche - Green Branding_ Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management

主要内容：
1 Challenges of Green Brand Management
2 Green Consumption
3 Understanding the Brand
4 Development, Evolution and Management of a Green Brand
5 Brand Management: The Six Principles of Green Brand Management