Methodology…………………………………………………………………………………… 1
Research Objectives………………………………………………………………………….. 2
Key Findings…………………………………………………………………………………… 3
Market Background…………………………………………………………………………… 5
Detailed Findings 6
I. Defining Electronic Toys….………………………………………………………… 6
II. Entertainment and Educational Product Purchases……………………………... 9
III. Electronic Toy Perceptions ………………………………………………………….. 14
IV. Understanding Electronic Toy Buying Behavior.………………………………….. 16
V. Profiling the Market Constituents: Purchasers and Recipients ...………………... 18
VI. Quantifying Future Purchase Intentions ………………………....………………... 22
Conclusions……………………………….…………………………………………………… 24