书籍Advertising Management: Concepts, Theories, Research and Trends (2024)

作者： Manukonda Rabindranath, Aradhana Kumari Singh

出版时间：2024

出版社：Palgrave Macmillan

内容简介：This book explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums. It discusses the theoretical and research parts of advertising by critically examining how over the years various hierarchical models and theories are developed by advertising experts.

格式：PDF