Lecture Note on Digital Economics/数字经济学教学讲义
新加坡大学金融研究生学习资料
MBAs and Masters of Finance Sing**re Management University
Textbook:
Digital Economics: How Information and Communication Technology is Shaping Markets, Businesses, and Innovation
Author(s): Harald Øverby, Jan A. Audestad
主要内容:
1
The Digital Economy
2
Information and Communication Technologies
3
Convergence of Technologies and Services
4
Digital Economy Ecosystem
5
Digital Market Evolution
6
Digital Goods and Services
7
Production Models
8
Value Creation Models and Competitive Strategy
9
Network Effects
10
Multisided Platforms
11
Path Dependence
12
Lock-In and Switching Costs
13
Digital Monopolies and Oligopolies
14
Mergers and Acquisitions
15
Standards
16
The Long Tail
17
Digital Markets
18
Digital Market Modeling
19
Digital Business Models
20
Big Data Economics
21
Net Neutrality
22
Digital Regulation