Green Branding Innovation Management/绿色品牌创新管理

Description:
It analyzes the success factors of ecological and social brands and offers insights into the strategies of modern corporations, family businesses and social enterprises. What are the characteristics of successful "green brands" in the long term? How can they be effectively developed, managed and communicated? you can get from that course.


Textbook:Green Branding: Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management
Author(s): Oliver Errichiello, Arnd Zschiesche