事件分析法综述Originally developed as a statistical tool for empirical research in accounting and
finance, event studies have since migrated to other disciplines as well, including
economics, history, law, management, marketing, and political science. Despite the
elegant simplicity of a standard event study, variations in methodology and their
relative merits continue to attract attention in the literature. This paper reviews some
of the fundamental topics in short-term event study methodology, with an attempt to
add new perspectives to some pressing topics.