Social Media Marketing Workbook 2022社会媒体市场工作手册

Textbook:Social Media Marketing Workbook 2022
Author(s): Jason McDonald

Description:
This workbook will explain the “how” – a step-by-step, systematic method to effective social media marketing.

It will give you a framework to understand social media marketing – that it’s a party, and you are the party organizer. I’ll give you structural tips to set up your brand on each platform. it will return again and again to the theme of “content marketing” – your own content, curated content, UGC or User Generated Content, and interactive content. it will give you tips. and show you free tools. it will point to when and how to use advertising as a complement to organic efforts. it will guide you step-by-step on the basics of setup and posting on each individual platform.
By the end of this Workbook, you’ll understand social media from the perspective of a marketer (not just a consumer). You’ll understand the basic structure of each platform. You’ll have keen insights into how to use each platform for marketing as well as knowledge of incredibly helpful free tools. You’ll know what content works and what content is a waste of time. And, if you put in the effort to complete the free companion worksheets, you’ll have a macro “social media marketing plan” as well as several “micro plans” for each platform.
In short, you’ll know what to do and how to do it.