【案例名称】The Off-Line Impact of Online Ads

【作者】Magid M. Abraham

【页数】4

【格式】PDF

【语言】英语

【出版日期】2008年4月1日

【学科】市场营销 (Marketing)

【案例编号】F0804H-PDF-ENG

【来源】Harvard Business Review

【网页】http://cb.hbsp.harvard.edu/cb/product/F0804H-PDF-ENG

【简介】

Advertising on the internet increases sales in brick-and-mortar stores even more than it does online. Individually, search ads and display ads have the power to drive purchases, but they get the best results when used together in a single campaign.

【涉及课题】

Advertising; Consumer behavior; Market research

【背景】

• Industry: E-commerce
  

【下载】

http://www.mbabbs.com/forum.php?mod=viewthread&tid=1375#lastpost