奥美广告公司
          春季训练教材
           BIG IDEA
            大创意


Prepared by： Richard Fowler
       Worldwide Creative Director- Unilever
       Ogilvy &Mather， London
 Just over a month ago I spent a week in Australia.
During that visit Iwas asked to conduct a three-hour
Creative Seminar with the senior managers of all Unilever
companies. Knowing that I was due to give a particular
question in mind . The question was this: do the senior
managers of Unilever companies (and I include their
ag ...