广告及公关战略培训
Chapter Learning Objectives
To describe the nature and types of advertisingTo explore the major steps in developing an advertising campaignTo identify who is responsible for developing advertising campaignsTo examine the tools used in public relationsTo analyze how public relations is used and evaluated
Chapter Outline
The Nature and Types of AdvertisingDeveloping an Advertising CampaignWho Develops the Advertising CampaignPublic Relations