2017.07.05
Voice is the
most direct way to
connect with
the world

TMALL GENIE
STRATEGY LAUNCH
CONCEPT PROPOSAL
IN BEIJING       Made By Highteam


Break the routine
and build a future
intelligent lifestyle
CONTENTS

Basic Plan     Launch      Show        Effect
Strategy
                            Scene presentation
Guest experience  Story line
          Creative Design  Time        Information dissemination
                   Interactive
                   Signing ceremony
Basic Plan
Strateg ...