战略市场营销 marketing strategy 英文原版 PPT tutorial questions & answers

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收藏 2011-10-05

战略市场营销
marketing strategy 6edition：a decision-focused approach
Orville C. Walker, Jr. John W. Mulllins Harper W.Boyd,Jr.
Ch1~Ch12
Discussion questions and answers (tutorial resources)

Chapter 1-Market-Oriented Perspectives Underlie Successful Corporate, Business, and Marketing Strategies
Chapter 2- Corporate Strategy Decisions and Their Marketing Implications
Chapter 3- Business Strategies and Their Marketing Implications
Chapter 4- Understanding Market Opportunities
Chapter 5-Measuring Market Opportunities: Forecasting and Market Knowledge
Chapter 6-Targeting Attractive Market Segments
Chapter 7- Differentiation and Positioning
Chapter 8-Marketing Strategies for New Market Entries
Chapter 9-Strategies for Growth Markets
Chapter 10-Strategies for Mature and Declining Markets
Chapter 11-Marketing Strategies for the New Economy
Chapter 12- Organizing and Planning for Effective Implementation