Pricing Decisions and Cost Management
定價決策及本钱管理
Learning Objective 1
Discuss the three major influences on pricing decisions描述影響定價之三種主要因素
定價決策之主要影響因素
Major Influences on Pricing Decisions
1.Customers, Competitors and Costs.   顧客、競爭者及本钱。2.Time horizon of pricing decisions.    定價決策之時間長度。