Background
项目背景


In 2019,
based on category insights,
we identified “Celebration & Gifting”
as a potential space
to further drive growth of the brand.


                    2
  Job to be done
  项目目标


-Get(Who)：
Gift Buyers & Receivers in ST&C moments, who believes that alcoholic beverages help to enhance their ST&C moments.

-To do (WHAT)：
Choose 1664 instead of other wine & spirits as gift and share with all because it's a premium & tasteful choice for gathering.

-By (HOW)：
Launching the ...