【题 名】： Does brand name imprinting in memory increase brand information retention?
【作 者】： William E. Baker
【期刊名称】：Psychology and Marketing【年, 卷(期), 起止页码】：Volume 20, Issue 12, pages 1119–1135, December 2003

【全文链接】：http://onlinelibrary.wiley.com/doi/10.1002/mar.10111/abstract
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