管理经济学第3章战略管理
战略管理思想的发展
注重外部环境向注重企业内部的发展趋向安德鲁斯：环境分析迈克尔·波特：产业结构分析企业资源观（Resource-based view）从理性战略思想向渐进思想的转变明兹伯格：Crafting Strategy战略的过程与结果企业能力与资源观
Great American Business ‘Insights’
“I think there is a world market for about five computers.”  Thomas J. Watson, Chairman of IBM (1943)  “It is believed that 5,000 Xerox machines will saturate the U.S. market.”National Academy of Engineering (1959)“There is no reason for any individual to have a computer in their home.”Ken Olsen, President of DEC (1977)