Managing Marketing Information
营销
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Objectives 目
Understand the importance of information to the company.Know the definition of a marketing information system and be able to discuss its subparts.Learn the steps in the marketing research process.
向公司解释信息的重要性。定义营
Objectives 目
Learn how companies analyze and distribute marketing information.Realize the special issues some marketing researchers face, including public policy and ethical issues.
解释公司怎样分析和传 ...