Decision Making in the
New Era of Marketing
Chapter 3 Lecture SlidesSolomon, Stuart, Carson, & SmithYour name hereCourse title/numberDate
Chapter Learning Objectives
When you have completed your study of this chapter, you should be able to:
Explain why organizations have adopted a New Era marketing focus on ethics and social responsibilityDescribe the New Era emphasis on qualityDiscuss some of the important aspects of an organization’s internal environment.Explain why marketers scan an organiz ...