日本市场可乐产品分析报告英文
FINGERPRINT – COKE
COKE IN JAPAN
CapabilitiesLocalizes physical assets; bottling and distribution managed through alliances; bottling alliances are typically inclusive 17 bottlers in JapanCreates direct distribution system to stores through bottlersOffers marketing, manufacturing, and investment support to partners, when neededHas supply alliances with McDonaldsSpends huge resources on influencer relationshipsPartners with local agencies for marketing capabilities
(e.g., Dentsu ...