北美最流行教材之

营销管理（14e）-2011年最新版

Philip Kotler, "Marketing Management (14th Edition)"
Publisher: Prentice Hall | ISBN 10: 0132102927 | 2011 | PDF | 816 pages | 33.2 MB



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简介：Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.


北美最流行教材市场营销系列（10本左右），不断添加，一起进步：

营销战略（5e）_O. C. Ferrell
https://bbs.pinggu.org/thread-1268981-1-1.html
营销管理（14e)_Philip Kotler
https://bbs.pinggu.org/thread-1267478-1-1.html
营销学原理（14e)_Philip Kotler
https://bbs.pinggu.org/thread-1268636-1-1.html
现代营销学（15e)_DAVID L. KURTZ
https://bbs.pinggu.org/thread-1268724-1-1.html