【作者(必填)】Kumar, V.

【文题(必填)】A Customer Lifetime Value-Based Approach to Marketing in the Multichannel, Multimedia Retailing Environment

【年份(必填)】Journal of Interactive Marketing, 2010, 24(2): 71-85.

【全文链接或数据库名称(选填)】http://www.sciencedirect.com/science/article/pii/S1094996810000198[1] Kumar, V. A Customer Lifetime Value-Based Approach to Marketing in the Multichannel, Multimedia Retailing Environment [J]. Journal of Interactive Marketing, 2010, 24(2): 71-85.

【题 名】： Customer Lifetime Value and Customer Equity Models Using Company-reported Summary Data
【作 者】： Wiesel, T., B. Skiera and J. Villanueva.
【期刊、会议、单位名称】Journal of Interactive Marketing：
【年, 卷(期), 起止页码】：2011, 25(1): 20-22.
【全文链接】：http://www.sciencedirect.com/sci ... i/S109499681000085X[1] Wiesel, T., B. Skiera and J. Villanueva. Customer Lifetime Value and Customer Equity Models Using Company-reported Summary Data [J]. Journal of Interactive Marketing, 2011, 25(1): 20-22.
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