【题 名】：Customer Lifetime Value and Marketing Strategy: How to Forge the Link  
            【作 者】： Sargeant, A.
            【期刊、会议、单位名称】：The Marketing Review,
            【年, 卷(期), 起止页码】： 2000, 1(4): 427-440.
            【全文链接】：http://93.91.26.29/content/westb ... 1/00000004/art00003
[1] Sargeant, A. Customer Lifetime Value and Marketing Strategy: How to Forge the Link [J]. The Marketing Review, 2000, 1(4): 427-440.
            【题 名】： Ching, W. K., et al.
            【作 者】： Customer lifetime value: stochastic optimization approach
            【期刊、会议、单位名称】：Journal of the Operational Research Society
            【年, 卷(期), 起止页码】：2004， 55(8): 860-868.
            【全文】http://apps.webofknowledge.com/I ... oft&mode=FullRecord
Ching, W. K., et al. Customer lifetime value: stochastic optimization approach [J]. Journal of the Operational Research Society, 2004， 55(8): 860-868.