Driving Traffic and Customer Activity Through Affiliate Marketing
by Surabhi Singh (Author, Editor)

About the Author
Surabhi Singh (Jaipuria School of Business, India)

About this book
Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in order to maximize the revenue of their business and increase website traffic. Driving Traffic and Customer Activity Through Affiliate Marketing is an essential reference publication highlighting the latest scholarly research on the method of increasing online business traffic and sales by external referrals. Featuring extensive coverage on a broad range of topics and perspectives such as networking, program management, and customer satisfaction, this book is ideally designed for academicians, practitioners, and students seeking current information on ways to increase customer activity.

Brief contents
Chapter 1: Affiliate Marketing and Customer Satisfaction
Chapter 2: Affiliate Marketing
Chapter 3: Affiliate Marketing Strategy of Amazon India
Chapter 4: Amazon Associates
Chapter 5: Affiliate Marketing Empowers Entrepreneurs
Chapter 6: Affiliate Marketing for Entrepreneurs
Chapter 7: Driving Traffic and Customer Activity Through Affiliate Marketing
Chapter 8: Investigating the Mechanics of Affiliate Marketing Through Digital Content Marketing
Chapter 9: Student's Perception Towards Digital Learning for Skill Enhancement Programs

Series: Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES)
Length: 195 pages
Publisher: IGI Global, 2018 edition
Language: English
ISBN-10: 9781522526568
ISBN-13: 978-1522526568