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2011-12-13
(福布斯网站上一篇新文章,关于创业方面,写得不错,希望能有启发。)

Who Is The Entrepreneur?

Gregg Fairbrothers, Contributor
Leadership|12/13/2011 @ 3:50上午


Part 1 (last week): Unlike thinking about entrepreneur (a noun, something you are or aren’t) or starting companies (a verb), entrepreneurial is an adjective. It conjures a list of characteristics.

Verbs and nouns—like “risk-tolerant person,” or “starting a new company,” or are all-or-nothing. They reinforce the idea that either you are or you aren’t, you do or you don’t. Entrepreneurs are the ones who start companies; but entrepreneurial can happen anywhere there is opportunity—and that is just about everywhere. Thinking in adjectives frees you from binary, either-or thinking because characteristics can exist in degrees. And more importantly, characteristics can be learned.

Part 2:  No one should wait to learn everything before starting to think and act entrepreneurially, innovating and executing. (Remember: ideas are fine, but worthless. The value is all in the execution.) Entrepreneurs first and foremost have to become self-starting, learning machines. Actually learning is fun. Everybody loves learning new things. Learning new associations between ideas and concepts generates dopamine in your brain.Dopamine is a neurotransmitter, and brains love dopamine. Learning to be more entrepreneurial, then, positions you to execute successfully on things that are meaningful to you, and it gets you high on dopamine at the same time. How good a deal is that?

So how do you learn to be more entrepreneurial? Entrepreneurial learning starts with a little self-reprogramming. Most of our lives we’re socialized to follow procedures, memorize curricula of structured knowledge, “study to the test.” But in the real world where we all have to function, that kind of thinking isn’t ideal, especially if you want to be entrepreneurial. A kindergarten poster put it succinctly: “Learning is 5% hearing, 10% seeing, and 85% doing.”

5% of what you learn on any given thing you learn by hearing: listening to someone talk about it, reading about it. They’re all great sources of information. But it’s only information and there’s only so much good information you can possibly internalize, much less recall and apply when you need it. Learning is heavily contextual. This means most hearing and reading happens disconnected from context and is never internalized, and so it’s quickly lost.

10% of what you learn, you learn by seeing. If you watch someone else do something, you internalize that action on all sorts of subliminal levels. Psychologists call this imitative or social learning. It’s almost automatic, hard-wired learning, and it happens beneath our conscious awareness. We just sort of become what we see someone do. It’s neurological: even animals learn this way. To learn, observe people who do something that seems valuable effectively and successfully. The more you put yourself around people like this, the more you’ll find you can’t help absorbing their behaviors and ways of thinking—literally becoming more like them. Just be careful what you wish for. You want to become  like the right kind of people!

And then there’s the 85%—learning by doing. Remember contextual learning? Almost by definition, experiential learning is contextual. That’s why it’s so effective a teacher. Learning by doing means executing first and continuously, learning what works, building plans and strategies later. Books, podcasts, classes, imitating people may help you learn, but they can only take you so far, and they will never get you started. You will never learn how to swim standing by the side of a pool. You have to get in the pool.

Remember, success really isn’t a good end goal. Success is a “second thing,” and you can’t get second things by putting them first. You can only get second things by putting first things first. Most successful entrepreneurs we’ve met aimed to do something they felt was worthwhile. It always boils down to this: what do you want to achieve, and how will you achieve it? If you care about going after something enough, there will always be a way to learn what you need to learn, and to find the resources you need to make it happen. That’s entrepreneurial, and it can add value anywhere.

(来源:http://www.forbes.com/sites/greggfairbrothers/2011/12/13/who-is-the-entrepreneur/)


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2011-12-13 23:20:27
哈哈 占座,明天再细看加评论。 好像第一次坐沙发啊
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2011-12-13 23:29:11

谁是企业家?

Gregg Fairbrothers, Contributor
Leadership|12/13/2011 @ 3:50上午
1部分(上周) :与企业家(名词,你是或不是)以及创建公司(动词)不一样,企业家精神是一个形容词。它拥有一系列可用名词或动词形容的特征,诸如“风险爱好者”、“创建新公司”、孤注一掷等。他们(不确定指的是一般人还是企业家)一直在强化如此的想法,要么你是,要么不是,或者说,要么就做,要么就不做。企业家是那些创建公司的人,但企业家精神可以发生在任何存在机会的地方,而机会往往是无处不在的。把企业家精神当成一个形容词,可以将你从二元的非此即彼的想法中解放出来,因为企业家精神所表现出来的特征往往是以某种程度表现出来的,需要补充的是,这些特征是可以习得的。
2部分:任何人都不应该在富有企业家精神地、创新地、具有执行力地思考和行动之前,先等着学好一切有关知识。(记住:有想法是好的,但是毫无用处,因为价值只有在执行中才会体现出来。)企业家首先要做的,同时也是最重要的一点是,必须成为一台能够自主执行,自主学习的机器。事实上,学习是很美好的,每个人都喜欢学习新东西。学习诸多想法和概念之间联系会产生多巴胺(多巴胺是一种神经递质,大脑喜欢多巴胺的刺激)。学习如何更具企业家精神,使得自己能够出色地执行那些对你有意义的事情,同时,这也会让你产生更多的多巴胺,多么好的一笔生意~
那么,你该如何学习以使得自己更具企业家精神呢?企业家精神的学习,以对自己的再造开始。我们的大部分生活都按程序办事而逐渐社会化,我们要去记忆知识已结构化的课程,我们学习的目的是为了通过考试。但在我们日常的现实世界中,这种想法是不可取的,尤其是当你想更具企业家精神时。一个幼儿园海报也简洁地写道:“学习,是5%的聆听,10%的观察,85%的实践形成的。

仅有5的事情是通过聆听学到的:听到有人谈论它,阅读它。这些都是庞大的信息来源。但它们仅仅是信息,并仅仅只有少数被你吸收同化了,而当你需要这些信息的时候,你会发现你能想起来的却更少。
而仅有10%的事情是通过观察学到的。如果你观看别人做一些事情,你的潜意识将会将这一整套动作记忆下来。心理学家称这种行为为模仿或社会学习,它的几乎是自发的,硬性的学习,而这一切,都发生在我们的意识的阀下。我们就是会自动模仿别人所做的,这是神经的特质:甚至动物都是以这种方式学习的。似乎观看别人的行为从而进行学习是非常有效和非常成功的。你越是把自己置身于类似这样的人群之中,你就会发现你越控制不住自己以他们的方式思考和行动,一点一点地越像他们。你要谨记自己所盼望的,你要变成的是那一类正确的人!

但有85%的事情,是通过实践习得的。还记得情境学习吗?从定义上来说,体验式学习就是情境式的。这就是为什么它是如此高效的教学方式。这样做意味着先去执行和然后知道什么是有用的,最后在设计计划和战略。书籍,播客,班级,模仿别人可能有助于你的学习,但他们只能将你带到这个地方,拘泥于此,你将永远不会开始行动。就像站在池边你将永远不会学会如何游泳,你必须到池子里去。

记住,成功不是一个最好的终极目标 。成功是应当是第二位的,你不可以将第二位的东西置于第一位。如果你想要成功,那么你就得将第一位的事情放在第一位。我认识的许多企业家都将精力集中在他们认为是有价值的事情上。他们总是不断地追问内心深处:你想达成什么,你将用什么方法来达成?如果你较好地回答了上述的问题,你将始终有办法去学习到你需要学习的东西,你也永远找得到使它们实现的资源。这是企业家精神,他们可以随时随地地创造新价值,也就是创新!

entrepreneurial是形容词,但是直接翻译过来很难懂,所以我选择把它翻译成企业家精神,源于德鲁克先生的《创新与企业家精神》。

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2011-12-14 09:13:39
前排支持!!~~ 哈哈哈
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2011-12-14 09:13:53
谢谢楼主分享
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2011-12-14 11:15:31
关注学习中。。。。
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