【作者(必填)】Calciu M., Salerno, F

【文题(必填)】Customer value modelling: Synthesis and extension proposals

【年份(必填)】Journal of Targeting, Measurement and Analysis for Marketing，2002, 11(2):

【全文链接或数据库名称(选填)】http://www.palgrave-journals.com/jt/journal/v11/n2/abs/5740073a.html[1] Calciu M., Salerno, F. Customer value modelling: Synthesis and extension proposals [J]. Journal of Targeting, Measurement and Analysis for Marketing, 2002, 11(2): 124-147.


【作者(必填)】Calciu M

【文题(必填)】Deterministic and stochastic Customer Lifetime Value models. Evaluating the impact of ignored heterogeneity in non-contractual contexts

【年份(必填)】J Target Meas Anal Mark, 2009, (4): 257-271.

【全文链接或数据库名称(选填)】http://www.palgrave-journals.com/jt/journal/v17/n4/abs/jt200919a.html [1] Calciu M. Deterministic and stochastic Customer Lifetime Value models. Evaluating the impact of ignored heterogeneity in non-contractual contexts [J]. J Target Meas Anal Mark, 2009, (4): 257-271.

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