1、
作者:Feng, Juan and Xie, Jinhong
题目:Performance-Based Advertising: Price and Advertising as Signals of Product Quality
来源:SSRN
参考网址:
http://ssrn.com/abstract=1027296
2、
作者:Xie, Jinhong and Gerstner, Eitan
题目:Service Escape: Profiting from Customer Cancellations
来源:ssrn
参考网址:
http://ssrn.com/abstract=732363
3、
作者:Yuxin Chen,Jinhong Xie
题目:Cross-Market Network Effect with Asymmetric Customer Loyalty: Implications for Competitive Advantage
来源: Marketing Science, November/December 2011, 30 (6)
参考网址:
http://marketsci.highwire.org/content/26/1/52.short