【Strategic Management: Logic and Action】 Anne Sigismund Huff, Steven W. Floyd, Hugh D. Sherman and Siri Terjesen
W ey | 2008 | ISBN: 0471017930 | 448 pages
作者介绍:
Anne Sigismund Huff is the Founding Director of the Advanced Institute of Management Research (AIM), a UK wide management research initiative with offices based at the London Business School.
She is a visiting professor at the TUM Business School with a joint appointment at the Center for Advanced Teaching and Learning in the Social Sciences at the University of Colorado. She has also been on the faculty of Cranfield School of Management and a visiting Professor at London Business School. She received an MA in Sociology and a PhD in Management from Northwestern University, and has been on the faculty at UCLA and the University of Illinois.
内容介绍:
Strategic Management: Logic and Action provides a wide range of organizational examples along with worksheets at the end of each chapter. Students are encouraged to use the Web as a source of information, but to also interview people to assess actions within the context of organizations. The text is meant to be a useful guide for strategists facing new situations from the beginning of their organization careers.