“The Innovation Effect of User Design”: Exploring Consumers' Innovation Perceptions of Firms Selling Products Designed by Users
Martin Schreier, Christoph Fuchs, Darren W. Dahl
Journal of Marketing Accepted for publication: 1–50.
doi :10.1509/jm.10.0462
Posted online on 6 Mar 2012.
Citation | PDF (413 KB) | PDF Plus (413 KB)  


Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility Between Values Matter?
Carlos J. Torelli, Aysegul Ozsomer, Sergio W. Carvalho, Hean Tat Keh, Natalia Maehle
Journal of Marketing Accepted for publication: 1–51.
doi :10.1509/jm.10.0400
Posted online on 6 Mar 2012.
Citation | PDF (558 KB) | PDF Plus (559 KB)  



The Effects Of Brand Name Structure On Brand Extension Evaluations And Parent Brand Dilution
Sanjay Sood, Kevin Lane Keller
Journal of Marketing Research Accepted for publication: 1–32.
doi :10.1509/jmr.07.0418
Posted online on 2 Feb 2012.
Citation | PDF (134 KB) | PDF Plus (135 KB)