【作者(必填)】Golden, Linda L and Mark I Alpert

【文题(必填)】Comparative Analyses of the Relative Effectiveness of One-sided and Two-sided Communications for Contrasting Products

【年份(必填)】1987   Journal of Advertising   16(1) 18-28

【全文链接或数据库名称(选填)】
谢谢各位啦！