【作者(必填)】
Nancy D. Albers-Miller, Marla Royne Stafford
【文题(必填)】
An international analysis of emotional and rational appeals in services vs goods advertising
【年份(必填)】1999
【全文链接或数据库名称(选填)】
http://www.emeraldinsight.com/journals.htm?articleid=856312&show=abstract