【作者(必填)】Norris I. Bruce, 1

1Associate Professor of Marketing, University of Texas at Dallas.

norris.bruce@utdallas.edu
Natasha Zhang Foutz, 2

2Assistant Professor of Commerce, McIntire School of Commerce, University of Virginia, Charlottesville, VA.

nfoutz@virginia.edu
Ceren Kolsarici3

3Assistant Professor of Marketing, Queen's School of Business, Queen's University, 143 Union Street, Kingston, ON, Canada.

Read More: http://www.journals.marketingpower.com/doi/abs/10.1509/jmr.07.0441


【文题(必填)】Dynamic Effectiveness of Advertising and Word-of-mouth in Sequential Distribution of New Products



【年份(必填)】 2012

【全文链接或数据库名称(选填)】http://www.journals.marketingpower.com/doi/abs/10.1509/jmr.07.0441