JMR.rar

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本附件包括：

• Brand Extension Strategy Planning-Empirical Estimation of Brand-Category Personality Fit and Atypicality.pdf
• The Impact of Brand Equity and Innovation on the Long-Term Effectiveness of Promotions.pdf
• The Importance of a General Measure of Brand Engagement on Market Behavior- Development and Validation of a Scale.pdf
• Brand Portfolio Promotions.pdf
• A Conjoint Approach for Consumer- and Firm-Level Brand Valuation.pdf
• Brand Concept Maps- A Methodology for Identifying Brand Association Networks.pdf
• Field Dependency and Brand Cognitive Structures.pdf
• Consumer Packaged Goods in the United States- National Brands, Local Branding.pdf
• the reciprocal effects of brand equity and trivial attributes.pdf
• National Brands, Local Branding- Conclusions and Future Research Opportunities.pdf
• Brand Synergy Effects in Multiple Brand Extensions.pdf
• Brand-Level Effects of Stockkeeping Unit Reductions.pdf
• Cultural Orientation and Brand Dilution-Impact of Motivation Level and Extension Typicality.pdf
• “Speed of Replacement”- Modeling Brand Loyalty Using Last-Move Data.pdf
• How Far Can a Brand Stretch- Understanding the Role of Self-Construal.pdf
• Perception Spillovers Across Competing Brands-A Disaggregate Model of How and When.pdf
• Consumer Packaged Goods in France- National Brands, Regional Chains, and Local Branding.pdf