Self-threat and Product Failure: How Internal Attributions of Blame Impact Consumer Complaining Behavior
Lea Dunn, Darren W. DahlJournal of Marketing Research Accepted for publication: 1–44.
doi :10.1509/jmr.11.0168
Posted online on 1 May 2012.
Citation | PDF (219 KB) | PDF Plus (220 KB)


Principles and Principals: Do Customer Stewardship and Agency Control Compete or Complement when Shaping Frontline Employee Behavior?
Jeroen Schepers, Tomas Falk, Ko de Ruyter, Ad de Jong, Maik Hammerschmidt
Journal of Marketing Accepted for publication: 1–48.
doi :10.1509/jm.11.0112
Posted online on 1 May 2012.
Citation | PDF (257 KB) | PDF Plus (258 KB)


How Doppelgänger Brand Images Influence the Market Creation Process: Longitudinal Insights from the Rise of Botox Cosmetic
Markus Giesler
Journal of Marketing Accepted for publication: 1–39.
doi :10.1509/jm.10.0406
Posted online on 1 May 2012.
Citation | PDF (916 KB) | PDF Plus (917 KB)