1Visiting Assistant Professor of International Business, University of Wisconsin-Milwaukee, 3202 N. Maryland Avenue, Milwaukee, WI 53211 and Research Fellow in Marketing, Luiss University.

2Assistant Professor of Marketing, Stern School of Business, New York University.

3Adjunct Professor and Research Fellow in Marketing, Luiss University.

4Associate Professor of Marketing, Kellogg School of Management, Northwestern University.

5Professor of Marketing, Department of Business Administration, University of Calabria and Adjunct Professor of Marketing SDA Bocconi School of Management.