【作者(必填)】Hongshuang (Alice)  Li and  P.K.  Kannan

【文题(必填)】Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment

【年份(必填)】2014

【全文链接或数据库名称(选填)】http://journals.ama.org/doi/abs/10.1509/jmr.13.0050