The Effects Of Brand Name Structure On Brand Extension Evaluations And Parent Brand Dilution
Sanjay Sood, Kevin Lane Keller
Journal of Marketing Research Accepted for publication: 1–32.
Posted online on 2 Feb 2012.

Finding a Home for Products We Love: How Buyer Usage Intent Affects the Pricing of Used Goods Aaron R. Brough, Mathew S. IsaacJournal of Marketing Accepted for publication: 1–49. doi :10.1509/jm.11.0181 Posted online on 10 Feb 2012. Citation | PDF (225 KB) | PDF Plus (226 KB)

When More is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts Haipeng (Allan) Chen, Howard Marmorstein, Michael Tsiros, Akshay R. RaoJournal of Marketing Accepted for publication: 1–50. doi :10.1509/jm.10.0443 Posted online on 2 Feb 2012. Citation | PDF (117 KB) | PDF Plus (118 KB)

Alliance Portfolio Resource Diversity and Firm Innovation Anna Shaojie Cui, Gina O'ConnorJournal of Marketing Accepted for publication: 1–51. doi :10.1509/jm.11.0130 Posted online on 1 Feb 2012. Citation | PDF (318 KB) | PDF Plus (319 KB)