【作者(必填)】Chrysanthos Dellarocas

【文题(必填)】Double Marginalization in Performance-Based Advertising: Implications and Solutions

【年份(必填)】2012

【全文链接或数据库名称(选填)】http://mansci.journal.informs.org/content/early/2012/03/09/mnsc.1110.1474.full.pdf+html