【作者(必填)】Shyam Gopinath
David Eccles School of Business, University of Utah, Salt Lake City, Utah 84112
Pradeep K. Chintagunta
Booth School of Business, University of Chicago, Chicago, Illinois 60637
Sriram Venkataraman
Kenan-Flagler Business School, University of North Carolina at Chapel Hill, Chapel Hill, North Carolina 27599

【文题(必填)】Blogs, Advertising, and Local-Market Movie Box Office Performance

【年份(必填)】2013

【全文链接或数据库名称(选填)】http://pubsonline.informs.org/doi/abs/10.1287/mnsc.2013.1732