【作者(必填)】David Godes (dgodes@hbs.edu), Elie Ofek (eofek@hbs.edu) and Miklos Sarvary
【文题(必填)】Content vs. Advertising: The Impact of Competition on Media Firm Strategy
【年份(必填)】2009

【全文链接或数据库名称(选填)】http://mktsci.journal.informs.org/content/28/1/20.short注：不要workingpaper,谢谢。