Journal of Brand Management (2012) 19, 331–343. doi:10.1057/bm.2011.43; published online 17 June 2011
Corporate branding literature: A research paradigm reviewAnandan Pillai1
链接:[url]http://www.palgrave-journals.com/bm/journal/v19/n4/abs/bm201143a.html[/url]